Reimagining Newsrooms of Tomorrow  

Satchel is a suite of AI tools
built by journalists, for journalists.
Local news outlets, the connective tissue of communities, are disappearing at an alarming rate. By 2025, we could see one-third of these essential voices silenced.

This challenge presents an opportunity: to construct a fresh model of news that's resilient, innovative, and dedicated to elevating the quality of information.

Introducing the first tool in our Satchel

Empowering Journalists with AI-Assisted Local Coverage

Designed to aid journalists in distilling extensive government meetings into essential insights. It tackles the challenge of lengthy sessions, enabling news teams to report on pivotal community stories with efficiency and depth.

Unlocking impactful local stories from hours of meetings

Our real-time transcription AI delves into the marathon sessions of government meetings, distilling hours of dialogue into compelling narratives that capture the essence of community issues.

Your voice and style, amplified

Tailored to echo your publication's distinctive tone, our AI crafts articles that not only inform but also connect, embodying the heart of your community.

"I logged into Satchel this morning and I just have to say this is revolutionary.  Thank you!! I’m going to slam out all my city council stories this morning."

Stephanie
Editor

Highly Accurate, Real-Time Batch Transcription

Capture every word accurately as it's spoken, making it easier for news teams to review and report on lengthy meetings without missing a beat.

Custom-Crafted Articles in AP Style

Tailored to fit the journalistic standards expected by your readers, our tool helps turn extended public discussions into bespoke articles in AP style.

Diverse Outputs, Quotes, Summaries

Enhance your reporting with our comprehensive suite that not only creates story drafts, but checks articles for accuracy and also generates quotable content from hours of dialogue.
Dashboard mockup

Looking ahead

We have ambitious plans for Satchel's evolution. The vision is to establish a connected AI hub that would serve as a nexus for journalists, citizens, and governments. This hub aims to facilitate improved communication and more effective dissemination of information, thereby enriching public discourse.
Portrait of a woman
Hannah Hardy-Jones
Co-Founder, Contented
Having founded a successful mental health tech startup as well as an impactful AI agency, and with a background in HR and leadership development, Hannah is passionate about the intersection between psychology, technology and the opportunities for AI to enhance society and nurture talent.
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Lucy Pink
Co-Founder, Contented
Lucy is a self-taught coder and two-time startup founder, with a rich background in journalism and marketing. As a founder of Contented AI, one of NZ's pioneering AI tool development companies, she has built AI tools for a wide range of clients, from the Chamber of Commerce, mortgage brokers to some of New Zealand’s top lawyers.
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Mark Talkington
Satchel Co-Creator
Chief Content Officer
Mark is a seasoned journalist who embraced digital media at its start after a decade in print. Mark helped launch ESPN.com, then transitioned to Microsoft as a key member of the MSN homepage team. He currently works at Bing News. In 2021, he founded The Palm Springs Post, a 100% digital community news outlet, and began to focus on using AI to revitalize local journalism.
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Peter Loforte
Satchel Co-Creator
CTO
A startup founder, multiple patent holder, and former Microsoft Vice President, Peter has successfully led large teams of writers, engineers, product managers, and researchers on world-scale initiates including Microsoft 365, Visual Studio, and Mobile Computing. Passionate about AI and design, Peter is now applying his energy and experience to innovative startups.
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Mia Tian
Software Engineer
Central to Mia's work is her dedication to harnessing AI to enhance human lives. Drawing from her background as a registered nurse, her empathetic insight means Satchel's products are not only powerful but also intuitive and accessible. With her rapid learning ability and innovative approach, Mia is poised to make significant impacts in the field of AI.
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